Palm Overview Essay Example | Topics and Well Written Essays - 1250 words

Palm Overview - Essay Example This paper is prepared with the objective of providing a clear understanding regarding the strategic position of Palm Inc. The paper includes mission and vision of the company. In addition to these the paper also contains the strengths, weaknesses, threats and opportunities of Palm Inc. Palm Inc. California based Palm Inc was established in the year 1992. Till July, 2005 the company was known as PalmOne Inc. (Business Week, No Date). The company provides mobile products to its individual as well as business customers who are spread throughout the world. It is popular for offering integrated technologies that allow people in staying connected with friends, families and colleagues. Thanks to these technologies, customers of Palm Inc. are enabled to share and access all the important and latest information and hence manage their everyday lives more effectively. The company employs almost 1000 people (Business Week, No Date). Current Situation Mission & Vision During the early days Palmà ¢â‚¬â„¢s main mission was to become a leader in the software market for handheld computers as well as for various other communication devices (Butter & Pogue, 2002). With the passage of time, the company has broadened its view. It has thought beyond becoming a leading software maker in the world of handheld computer. At present, the company’s vision is improving and enhancing the daily lives of individuals and organizations. The company aims to enable it’s customers to access and share any type of information through various advance mode of communication at any time from anywhere in the world (Tiffany & Peterson, 2007). Strengths Palm Inc. is mainly known for smart phones. It is one of the leading names in the world of ‘Personal Digital Assistants’ (Ogg, E. 2010). The company has an exclusive brand identity due to its strong presence in the market of handheld computers. In fact there was a time when the company used to dominate also 70% of the handheld com puter market in US (Ogg, E. 2010). As a result, it can be said that the company has reasonably strong brand image in the mobile communication market. After being acquired by a big company like HP, Palm is certainly in a better position now. HP is known to be one of the biggest companies in the computer manufacturing industry. It has strong presence in all the major PC markets in the world. Palm is expected to get all the possible financial support from HP to complete its major projects. Furthermore, the excellent brand image of HP is likely to help the company in the process of selling its products in the global markets. Palm Inc deals with high end technologies and it has enough technical expertise to challenge the big brands like Apple, Microsoft and Google. With the help of HP, the company can improve its technological base and come up with new advanced high end products for its customers. The famous webOS of Palm is still one of the best operating systems that are ever designed specifically for various mobile applications. The company is also famous for the creation of Pre which is considered as one of the best smart phones in the world (Saitto and Levy, 2010). Weaknesses Palm Inc., one of the most innovative companies in the high end computer